ELECTRIC ZOO PRIVACY NOTICE
Updated as of: July 25, 2013
EZ Festivals, LLC, (“EZ”) and Made Event, LLC (“Made Event” and collectively with EZ, “Electric Zoo”), are concerned about your privacy and we provide this privacy notice (“Notice”) to inform you of our policies and procedures regarding the collection, use and disclosure of personal information and data we receive from users of the websites we own and operate, namely www.electriczoofestival.com, and www.madeevent.com/ElectricZoo (“Site”) and the other services, features, content and applications offered by us on the Site (“Services”). This Notice applies only to information collected through the Site and Services.
By visiting this Site or using the Services, you are accepting the policies and practices described in this Notice, as such Notice may be amended from time to time. Each time you visit the Site or use the Services, you agree and expressly consent to our collection, use and disclosure of the information that you provide as described in this Notice.
To be clear about the terminology we are using, when we use the phrase “Personal Information” in this Notice, we mean information about you that is personally identifiable, like your name, address, e-mail address, billing information, and phone number, as well as other non-public information that is associated with this personal information. When we use the phrase “Anonymous Information” in this Notice, we mean information that is not personally identifiable, or linked to your Personal Information such as aggregated information, general demographic information and IP addresses. Anonymous Information does not necessarily enable identification of individual persons.
1. The Information We Gather
We collect information about you in a number of ways:
We collect and maintain information that you voluntarily submit to us during your use of the Site and Services. For example:
- if you register for a Service through the Site, such as RFID wristband registration, participation in sweepstakes or contests, or signing up to receive newsletters, you may provide us certain Personal Information including your name, email address, physical address, screen name, billing information or other information we may require for that particular Service;
- you may provide us with Personal Information in the course of email, text, use of customer support services or when you submit a post to a Forum; and
- if you purchase a product or service through the Site or one of the Services, we or a third party vendor may collect payment and/or credit card information on our behalf.
You may choose not to provide us with certain information, but this may stop you from gaining access to a Service or limit the features that you can use.
You may request data deletion. You may request that any Personal Information we receive from you be deleted from our database or that your wristband account be deleted. Please review the section below on Your Choices for further information.
As you use the Site and Services, certain information may also be passively collected. Through technologies like cookies, pixels, beacons and log files, we may collect information about how you use the Services. Please see the sections below on Cookies and Log Data for more information.
2. How We Use Your Information
We will use your Personal Information in the ways described below or described at the time that the information is collected.
In general, we use your Personal Information as necessary or appropriate to:
- administer your RFID wristband information;
- provide you with customer support;
- register you and provide you with access to the Site or Services;
- perform the Services;
- respond to your inquiries or requests;
- send communications and administrative emails about the Site or Services;
- personalize and better tailor the features, performance and support of the Site and Services for your use;
- send you promotional/marketing information, newsletters, offers or other information from us or on behalf of our sponsors or partners;
- provide you with opportunities and functionality that we think would be of particular interest to you;
- improve the quality of the Site and the Services,
- contact you regarding your survey responses, or your promotion, sweepstakes or contest entry; and
- analyze, benchmark and conduct research on, user data and user interactions with the Services
Log Data. When you use the Site and Services, our servers automatically record information from your browser (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol address (more commonly known as an IP address), browser type, the webpage you were visiting prior to your arrival at the Site, the pages of our Site that you visit, the time spent on those pages, access times and dates, and other statistics as well as the unique identifier for your computer, mobile phone or any other electronic device used to access the Site or Service. We use this information to monitor and analyze use of the Site and Services, for their technical administration, to increase their functionality and user-friendliness, and to better tailor them to the needs of our Users. We also use this information to verify that visitors to the Site and users of the Services meet the criteria required to process their requests. We do not treat Log Data as Personal Information or use it in association with other Personal Information, though we may aggregate, analyze and evaluate such information.
3. How We Share and Disclose Information
We know how important it is to keep your information confidential. We will not rent, sell or share your Personal Information with third parties except as specifically approved or under the circumstances described below. If you do not want us to use or disclose Personal Information collected about you in the ways identified in this Notice, you may choose not to provide your Personal Information or you may choose not to use the Site or Services.
Users. Any information you choose to share on your profile page or in connection with the use of forums or message boards should reflect how much you want Electric Zoo, other Electric Zoo users, and third parties to know about you. We recommend that you guard your anonymity and Personal Information and we encourage you to think carefully about what Personal Information you disclose through these platforms.
Service Providers. We may employ third party companies and individuals to facilitate or enhance our Site or Services, to provide the Services on our behalf, to perform tasks (e.g., without limitation, maintenance services, database management, web analytics and improvement of the Site or Services) or to assist us in analyzing how our Services are used. These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose it or use it for any other purposes.
Aggregated, Anonymous Information. Aggregated Anonymous Information is the combination of your Anonymous Information with the Anonymous Information of other users. Aggregated Anonymous Information does not allow you to be identified or contacted. We may share such Aggregated Anonymous Information with third parties, and, depending on the circumstances, we may or may not charge third parties for such information, or limit the third parties’ use of the same.
Compliance with Laws and Law Enforcement. We will disclose any information about you to government or law enforcement officials or private parties as we in good faith believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to comply with applicable laws, to protect the property and rights of Electric Zoo, you or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to pose a risk of being, or is illegal, unethical or legally actionable.
Within our Company; Changes to our Company. We may share all or some of your Personal Information with any of our subsidiaries, joint ventures, or other companies under common control, in which case we will require them to honor this Notice. Additionally, in the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred. You acknowledge that such transfers may occur and are permitted by this Notice, and that any entity that acquires us, is merged with us or that acquires our assets may continue to process your Personal Information as set forth in this Notice.
Online Surveys/Sweepstakes and Contests. From time to time, we conduct online surveys and offer sweepstakes or contests on the Site (each, a “Promotion”), and we may collect Personal Information in connection with the same. We may use your Personal Information to contact you regarding your Promotion entry, or to contact you if you win a Promotion (if applicable). You should carefully review the rules, if any, of each Promotion in which you participate through the Site, as they may contain additional important information about the use of your Personal Information. To the extent that such rules conflict with this Notice, such rules will govern that particular Promotion.
4. Forums, Message Boards and Chats
5. Children’s Information
The Site is not directed or intended for children under 13 years of age. We do not knowingly collect or solicit Personal Information from individuals under 13 years of age. No one under age 13 may provide any Personal Information to or on the Site. If you are under 13 years of age, you should not register or provide Personal Information through the Site. If we later obtain actual knowledge that a user is under 13 years of age, we will take steps to remove that user’s Personal Information from our systems. If you are the parent or guardian of a child whom you believe has disclosed Personal Information to us, please contact us at email@example.com so that we may delete and remove such child’s information from our systems.
We strongly recommend that minors 13 years of age or older ask their parents for permission before sending any information about themselves to anyone over the Internet and we encourage parents to teach their children about safe Internet use practices.
If you believe that we might have any information from a child under age 13, please contact us via email at firstname.lastname@example.org.
6. Important Information about Your RFID Wristband
RFID Wristband Registration
Once have purchased your Electric Zoo tickets, you will receive your RFID wristband, and you will have the option to register Personal Information and other data for that RFID wristband on the Site. You can review the registration procedure here.
By registering your RFID wristband on the Site, your RFID wristband will be associated with you, personally, as opposed to your ticket order or ticket number. We may use the Personal Information you provide when you purchase tickets and, additionally, the information you provide when you register your RFID wristband, to contact you with information about your order or general festival information. We and our affiliates also use this information to help us improve the content and functionality of our festival operations, to better understand our customers and markets, to improve our products and services and to help locate or disable lost or stolen RFID wristbands. Further, Electric Zoo and our affiliates may use the information we collect during the ticket ordering and RFID wristband registration to contact you in the future to tell you about products or services we believe will be of interest to you. If we do so, each email communication we send you will contain instructions permitting you to “unsubscribe” from receiving future email communications.
Additionally, we may use the Anonymous Information provided by RFID technology for internal purposes, such as data analysis, to continually improve the operation of the festival. This data might include, but is not limited to, how many visitors enter the festival site, the date and time of their visit, the number of times they entered and exited, and which entrances and exits they came through. When you scan your RFID wristband at one of our gate scanners that provides us with information about your entry into the festival or the applicable part of the festival where the scanner is located. For example, if you scan your RFID wristband upon entering the medical tents, we will collect Anonymous Information that will let us know how many people are receiving medical services at that time and at that particular medical tent so that the medical service providers can respond appropriately and better serve our patrons. Please be aware, however, that medical treatment at Electric Zoo is provided by a medical service provider who is a separate legal entity, and any claims resulting from medical treatment on-site should be directed to that medical service provider directly. Electric Zoo accepts no liability for any injury, claim or damages resulting from any medical treatment on-site. Your RFID wristband will allow employees at the festival who have limited access to our systems to scan the RFID wristband and retrieve information we collect during the ticket ordering and RFID wristband registration processes in order to provide you ticketing and RFID wristband-related customer service.
You will also have the opportunity to scan your RFID wristband at certain sponsor/affiliate kiosks located throughout the festival grounds. By doing this, you are voluntarily sharing your Personal Information or other data with that particular sponsor or affiliate. There may be several locations where you can scan your RFID wristband to perform a social media or mobile interface interaction. For example, you can scan your RFID wristband for a Facebook “check-in” and/or have your photo taken and then tagged on your Facebook account. There may also be certain sponsor activations where you can scan your RFID wristband in order to perform some interactive function or to purchase goods or services. Thus depending on your level of interaction with the sponsor, the sponsor may have access to certain data from your RFID wristband. THIS IS YOUR CHOICE.
The RFID wristband “chips” are provided to us by Intellitix Holdings Limited (“Intellitix”). These chips are passive and have a read range of approximately two inches (four centimeters). Consequently, unless the RFID wristband wearer actively places their wristband close to a reader or kiosk (such as at a festival entrance to validate their entry ‘ticket’, to connect directly with a new band, or on social media, or at a sponsor kiosk) your location at the festival is unknown.
Each RFID wristband contains a unique identification number that is effectively a ‘key’ to unlock a specific user profile, which is held on Intellitix secured databases. This data can be as limited as a transaction reference number that validates entry, or if you have chosen to volunteer more information, it can also contain information such as social media profile information, credit card information, or funds for purchasing goods at the festival. If you have any concerns about your RFID wristband please contact us at email@example.com or you can visit the Intellitix website for more information about RFID wristbands and technology at www.intellitix.com.
Please remember, any Personal Information or other data about you that you wish to share by registering the RFID wristband or at the Electric Zoo festival is entirely YOUR CHOICE. If you choose to share your information with us, a band, sponsor, or any third party, that decision is yours and yours alone. Your basic experience of and attendance at the Electric Zoo Festival will not be affected by your decision to register or not register your RFID wristband, unless you wish to benefit from some of the many advantages that registration offers. The RFID wristband interactive experience is always optional.
7. Social Media and Online Engagement
We use a variety of new technologies and social media options to communicate and interact with our users. These sites and applications include popular social networking and media sites, open source software communities and more. To better engage the public in ongoing dialog, we use several third-party platforms including, but not limited to, Facebook, Twitter, YouTube, Disqus, Wufoo and Olapic . “Third-Party Websites and Applications” are Web-based technologies that are not exclusively operated or controlled by us. When interacting with the Electric Zoo presence on those websites, you may reveal certain Personal Information to us or to third parties.
8. Other Third Party Links
The Site and Services may link to websites operated by third parties that we do not control, including the Third Party Websites and Applications described above. This includes any websites that you linked to from advertisements that appear on the Site. We do not monitor, control, or endorse the information collection or privacy practices of any third parties. We encourage you to become familiar with the privacy practices of each website you visit and to contact them if you have any questions about their respective privacy policies and practices. This Notice applies solely to information collected by us through the Site or Services and does not apply to these third party websites. The ability to access information of third parties from the Site or Services, or links to other websites or locations, is for your convenience only and does not signify our endorsement of such third parties, their products, services, websites, locations or their content.
9. Ad Networks and Third Party Cookies
Google Analytics. This Site uses Google Analytics, a website analysis service by Google Inc. (“Google”). Google Analytics uses “cookies” to analyze your use of the Site. The information generated by the cookie about your use of the Site is sent to and stored at a Google server in the U.S. Google will use this information to evaluate your use of the Site, to compile reports on Site activities for website operators and to provide other services related to Site and Internet activities. Google will not associate your IP address with any other data held by Google. You can prevent the installation of cookies by adjusting the settings of your browser; however, if you do so, you may be unable to use all features of this Site. Further, you can prevent the collection of data generated by cookies and related to the use of this website by downloading and installing the “plug-in” located at the following link: http://tools.google.com/dlpage/gaoptout.
Google AdSense. This Site uses Google AdSense, a Google service to embed commercial information. Google Adsense uses “cookies” to analyze the use of the Site. Further, Google AdSense also uses web beacons (invisible images). These web beacons help process information, such as visitor traffic, on this Site. The information generated by cookies and web beacons about your use of this Site (including your IP address) is sent to and stored at a Google server in the U.S. Google may also transfer this information to their contractual partners. However, Google will not associate your IP address with any other data stored at Google. You can prevent the installation of cookies by adjusting the settings of your browser; however, if you do so, you may be unable to use all features of this Site. By using this Site you agree to the processing of the collected information by Google, according to the above mentioned purpose.
10. Security and Data Retention
Electric Zoo is very concerned with safeguarding your information. We employ administrative, physical and electronic measures designed to protect your information from unauthorized access. We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored “personal data” (as defined in applicable state statutes on security breach notification) to you via email or conspicuous posting on the Services in the most expedient time possible and without unreasonable delay, insofar as consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system. Although “guaranteed security” does not exist either on or off the Internet, we make commercially reasonable efforts to make the collection and security of such information consistent with this Notice and all applicable laws and regulations.
We will retain your Personal Information only for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws and your consent to such purpose remains valid after termination of our relationship with you.
11. Your Choices
Remember, you have several choices available when it comes to your Personal Information:
Limit the Personal Data You Provide. You can still use the Site without providing any Personal Information or by limiting the Personal Information you provide. If you choose not to provide any Personal Information or limit the Personal Information you provide, you may not be able to use certain Site functionality and/or Services, including all the user benefits of the RFID wristband.
Opt-Out. When you supply us with Personal Information, you may be asked to indicate whether you are interested in receiving information from us about special offers in connection with the Site and Services, and/or our advertisers, sponsors or partners.
In all promotional emails, you will be given the opportunity to opt out of receiving such messages in the future by clicking on the link at the bottom of the email that says “unsubscribe.” It may take up to 10 days for us to process an opt-out request.
Even if you have unsubscribed from receiving promotional emails from us, we may send you other types of important e-mail communications without offering you the opportunity to opt out of receiving them. These may include customer service announcements, administrative notices and surveys.
Please note that changing information in wristband registration or opting out of receiving promotional email communications will affect only future communications from us. If we already provided your information to a third party (such as a sponsor or affiliate) before you changed your preferences or updated your information, you may have to change your preferences directly with that third party as well.
Changing or Deleting Your Information. If you have registered your RFID wristband, you may correct or delete the Personal Information in your profile by notifying Electric Zoo at the following email address: firstname.lastname@example.org. You must specify in your email the information you would like updated or removed. Keep in mind, however, that even if you request Electric Zoo delete or change your Personal Information, we may retain your Personal Information in conformance with our data retention policy and there may be residual Personal Information that remains within our or Front Gate’s or Intellitix’s databases, access logs, and other records. In addition, we are not responsible for updating or removing your Personal Information contained in the lists or databases of third parties who have been provided information as permitted by this Notice.
12. Your California Privacy Rights
Under California’s “Shine the Light” law, California residents have the right to request in writing from businesses with whom they have an established business relationship (1) a list of the categories of Personal Information, such as name, address, e-mail address, and the type of services provided to that customer, that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes, and (2) the names and addresses of all such third parties. To request the above information, California residents please email us at email@example.com
13. Contacting Us
If you have any questions about this Privacy Notice, please contact us at: firstname.lastname@example.org or at:
Attn: Privacy Matters
EZ Festivals, LLC
c/o SFX Entertainment, Inc.
430 Park Avenue
New York, NY 10019
14. Privacy Notice Changes
We reserve the right to change, modify, add or remove portions of this Notice at any time and without prior notice, and any changes will become effective immediately upon being posted unless we advise you otherwise. However, we will not use your Personal Information in a way that is materially different from the uses described in this Notice without giving you an opportunity to opt-out. Your continued use of the Site or Services after this Notice has been amended shall be deemed to be your continued acceptance of the terms and conditions of the Notice, as amended. We encourage you to bookmark this Web page and review this Notice regularly.
Copyright © 2012 EZ Festivals, LLC. All Rights Reserved.